New book by Martin Rust

We’ve come to a point in history where the constant upheaval in the world leaves us all in a constant state of flux, characterized not just by economic fluctuations and political turmoil but also by social and technological disruptions that collectively challenge our ability to plan for the future with any degree of certainty.

Predictability in our everyday lives has become a relic, something we can no longer reasonably rely on. Economic instability has become a hallmark of our times, with the International Monetary Fund (IMF) frequently adjusting growth forecasts in response to emerging global challenges.

Political unrest and conflicts have become the “new normal,” causing daily angst and supply chain disruptions that affect not just businesses but decisions we all have to make about our most basic needs.

Technology holds the keys to a future as yet unknown. Amid its fascination, these tools lead to justifiable worry over job losses, compounding our concerns over basic needs. Awareness about how others are treated is often played out with social upheaval, driven by demands for greater equality, justice and representation.

In this context, the “constant upheaval” we experience is not merely a series of isolated events but a confluence of interconnected challenges that redefine our expectations of stability and predictability. This new reality demands resilience, adaptability and a willingness to embrace change, not as a temporary state of affairs but as a permanent fixture of our collective human experience.

The strategies and mindsets that once tied us to success and understanding how the world works now risk anchoring us to outdated paradigms. Given this rapidly evolving landscape, clinging to familiar approaches not only hinders our progress but may also blind us to emerging opportunities.